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National Football League Players Incorporated : ウィキペディア英語版 | National Football League Players Incorporated
National Football League Players Incorporated (or NFL Players Inc.) is the licensing and marketing subsidiary of the National Football League Players Association. Formed in 1994, NFL Players Inc. facilitates the marketing of players as personalities as well as professional athletes. Notable partners include EA, Nike, and Pepsi. == Background ==
NFL Players Inc. was created as the for-profit marketing subsidiary of the National Football League Players Association, or NFLPA. Its stated goal is helping players in the National Football League use their commercial licensing rights to secure marketing and business opportunities. When players enter the NFL and sign their contract, they also sign a group licensing agreement with the NFLPA, which enables NFL Players Inc. to commercially market them as a group.〔 NFL Players Inc. uses these rights through licensing and sponsorship deals with corporate business partners to generate revenue.〔 NFL Players Inc. has an exclusive agreement with the NFL which enables the NFL to utilize and grant group player rights to NFL sponsors. Active NFL players retain the ability to make their own individual endorsement deals, though deals involving six or more players must go through NFL Players Inc. as a result of its group licensing rights. NFL Players Inc. grants more than 65 consumer product licensees the rights to use players' names, numbers, likenesses, and images for use in trading cards, collectibles, video games, fantasy football, apparel, and other online and retail products and services. Royalty revenue from such deals is split amongst individual players involved in the deals and the union.〔 Approximately 2,000 NFL players are licensed through NFL Players Inc. each year.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「National Football League Players Incorporated」の詳細全文を読む
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